On 450 Park Ave (57th street) they are starting to fill three huge floors with balloons as an art project - even now with one small test window people just have to stop and look. For those of you who can’t see it, we will probably be able to post a video in a few days. This is a crazy clever use of the space invented by Jeroen Bours, Tore Claesson and Kelly Zuk of the creative agency Hello Darling
edit: video is up here
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[...] found this great picture at IndividualEye It gives you an idea of what to expect without spoiling it. If you want to see it, get your ass [...]